It can be seen from the promotion method of the small pot of tea that the private domain traffic is very worthy of attention.
Search engines, video sites and other delivery methods require a lot of money. Those without funds can choose public accounts, Moments, etc. to expose their content. They can also exchange resources with others and enter other people’s communities for exposure. WeChat is now There are 900 million daily active users, and the spread will be very fast.
After the public account and circle of friends are exposed, adding personal WeChat, and then depositing into the community is a common low-cost way to acquire customers today. The community is established on the WeChat platform. Selecting country email list these private domain traffic media will have a more significant effect on the drainage and fission of the community.
3. Output value content and shape self-positioning
Once the exposure platform has been determined, and the exposure has been obtained, the next step is to see whether your content can attract users.
In the early stage of the small pot of tea, exposure is the main focus. When it is in the stage of being recognized and accepted by the target audience, it will increase the event detonation and audience interaction, and promote the development and growth of the brand; after the brand is strengthened, it will be further integrated through cross-media event resources. The brand connotation endowed by "small pot of tea" is further sublimated, which affects the target group to achieve customer conversion, thereby realizing brand value-added.
How do we output in the community, let users feel the value of the community, and let users retain and convert? First of all, the group owner in the community needs to create a personality to make a deep impression on users. So how do you create a character?
First of all, you have to find out the characteristics of your product, or the core connotation of your brand, refine it, and add the characteristics of the group owner to determine the label and positioning of the person. This feature can be in terms of personality or style of doing things, as long as you highlight your label and let others remember it. For example: a small pot of tea is "small pot of Chinese tea".
With human design, we need to output content so that users can feel the value of the group and stay in the group. After all, no one is willing to waste time on things that are not good for themselves.
What is the goal of this group? What are we going to output?
A community that only relies on the group owner to output content will not only be difficult for the group owner to operate, but users will feel that they have nothing to do with themselves and choose to leave the group, so let users produce content independently, so that they can feel a sense of participation and belonging. The KOLs in the group make it easier for the group owner to operate and improve the user experience.