Pepsi is giving people a chance to win a Coinbase User List bottle of its new apple pie-flavored cola by sharing pictures and videos of their unsuccessful attempts at baking desserts on social media apps Twitter or TikTok, per an announcement emailed to Mobile Marketer. Pepsi released a short video on its YouTube and Twitter channels to promote the Coinbase User List challenge, offering a humorous twist on “hands in pans” cooking videos that are popular on social media. PepsiCo enlisted Shereen Pavlides,
Tatayanna Mitchell and Charles Mallet to Coinbase User List share videos of their own baking fails on TikTok, where each personality has millions of followers. The brand’s sweepstakes comes as many Americans try their hand at preparing a Thanksgiving meal for the first time as the pandemic prevents traditional gatherings. To enter the Coinbase User List contest, Pepsi is asking people to follow its on Twitter or TikTok, and to tag their “baking fail” posts with the hashtag by Dec. 7. The first 1,500 consumers to enter will be eligible to win a bottle of Pepsi Apple Pie in PepsiCo’s redesigned two-liter bottles.
Insight: Pepsi aims to raise awareness for its limited-edition Pepsi Apple Pie and engage younger audiences with its social media challenge to share “baking fail” videos. “Fail videos” that show people’s mishaps have been a popular genre Coinbase User List on platforms like YouTube for years, racking up billions of views, and Pepsi can participate in that social sharing with its “Pepsi Apple Pie Challenge.” By running a sweepstakes on social media apps like Twitter and TikTok, the brand can engage younger consumers who are less likely to watch traditional media channels like linear TV. As of the morning of Nov.