You invest in a strong web presence for your product or service. A website is an extremely important part of this strategy. How important is it? In an age when customers primarily use search engines to research before they buy, an engaging and informative destination tell potential customers that your product or service should be taken seriously. Once you've created a website, it's important to know how well your investment is engaging audiences and generating new sales. In the age of data analytics, it can be confusing which stats to pay attention to when reviewing your website's performance.
Read more: How to Develop a Successful WordPress Website Strategy Reviewing "Custom Stats" Too often, website owners focus on statistics that may paint a positive picture at first glance, but fail to present the big picture. These are known as "custom statistics". For example, a company may have had 1,000 views on their website over a six-month period. While this statistic may seem significant, this number alone is not actionable. How long have they been? Did they upload a piece of content? Talked to a member of your sales team? That's what really matters. Website stats you really need to pay attention company banner design to Marketers and small business owners need to know what to look for when measuring significant website growth. But not all statistics are created equal. Most marketing platforms provide a stats dashboard to let you know how your site is performing, which makes regular analysis easy - if you know what to look for.
Let's break down the website stats you really need to pay attention to when growing your business. 1. Website traffic Website traffic to pay attention to Looking at page views alone is not enough. This category contains a large amount of information, so it is important to research and look at where the website traffic is actually coming from. Be careful of: Organic: People who visit your site as a result of their own searches (usually from search engines). Direct : those who typed the URL to go directly to your site. Reference : those that come from another website via a link. Social : those who were directed from social media to your site. Paid : Those who clicked on a paid ad or promoted piece of content. Separating your traffic by source can help you identify other opportunities for your business, such as whether you need to focus more on paid ads or increasing social engagement. 2. Site loading speed speedometer We all gave up and left a site that took too long to load. According to Kissmetrics, 40% of people abandon a website that takes more than three seconds to load. Don't let your website be one too. So what is the optimal loading time to shoot? Google says 3 seconds.