Write your first blog post. 1. Understand your audience. Before you start writing your blog post, make sure you have a clear understanding of your target audience. Ask questions like: What do they want to know about? What will resonate with them? This is where the process of creating buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. For instance, if your readers are millennials looking to start a business, you probably don't need to provide them with information about getting started on social media most of them already have that down.
You might, however, want to give them information about how to adjust their social media approach (for example from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you fax number list publish content about the topics your audience really wants and needs. Don't have buyer personas in place for your business? Here are a few resources to help you get started: Create Buyer Personas for Your Business [Free Template] Guide: How to Create Detailed Buyer Personas for Your Business [Free Tool] Make My Persona: Buyer Persona Generator FEATURED RESOURCE .
Free Blog Post Templates Fill out the form to get started blogging. Open form Hi What's your name? First Name John Last Name Smith Hi null, what's your email address? Email Address john@smith.com And your phone number? Phone Number 111 222 What is your company's name and website? Company HubSpot Website www.hubspot.com How many employees work there? How many employees work there? Get Your Free Templates 2. Check out your competition. What better way to draw inspiration than to look at your well-established competition? It’s worth taking a look at popular, highly reviewed blogs because their strategy and execution is what got them to grow in credibility.