Do you all think that: an Internet celebrity, the more fans the better, but in this article, the author expressed the fax number database opposite opinion: today's generation Z is not inclined to pay attention to big V, interested Let's have a look together. For an internet celebrity, isn't the more fans the better? Recently, in the "White Paper on Influencer Marketing" released by Facebook and the "2022 Trend Prediction" released by Instagram.
we have all seen such a new trend - young users are paying attention to "small and micro influencers" rather than the tradition of having more fans Big V. U.S. spending on influencer marketing is expected to reach $4 billion in 2022. ("New Prediction: The U.S. Influencer Economy Has Exceeded $3 Billion" by Jasmine Enberg) The overall influence of the influencer economy continues to increase, but KOLs with a large number of fans are facing huge resistance. The Student Beans survey found that 82% of Gen Z students in the UK and US said they did not believe b2b data the opinions expressed by influencers about a brand or product were genuine. (“How do brands reach Gen Z? Look at nano-influencers”, source: Student Beans.) Today, when smart mobile terminals are the priority, young people like to share good things in life on the platform, and 70% of the post-90s and post-00s are also used to spending a lot of time browsing relevant "real" fax number database reviews or recommendations before purchasing new products. In this context, nano-influencers who are more resonant with people are becoming more important.
1. "Small and beautiful" grass-growing fax number database players: born in KOC, better than KOC With the development of social media such as YouTube, Facebook, Twitter, Instagram, etc., influencer marketing has gradually become the focus of brand and media marketing strategies. Industry terms such as MCN, KOL, KOC, etc., flooded into the public's attention. If MCN is a brokerage company for online celebrity incubation and content production, KOL is equivalent to an opinion leader with a large number of fans and the right to speak in a certain field, which has a certain fax number database endorsement significance for the brand. Then KOC is a "grass-planting" contestant. When you want to understand a product, their analysis and display of the product will give you a more comprehensive and detailed understanding of the product's characteristics.